International Buyer Program Connects Exhibitors, Customers at World of Asphalt 2015 in Baltimore

World of Asphalt 2015 has been selected to participate in a program that helps bring qualified international customers to U.S. trade shows and facilitates connections with export-minded exhibitors.

The 2015 World of Asphalt Show & Conference is set for March 17-19 at the Baltimore Convention Center in Baltimore, Maryland. Co-located is the AGG1 Aggregates Academy & Expo.

The U.S. Department of Commerce (DOC) has selected World of Asphalt to participate in its International Buyer Program (IBP) Select Service. IBP Select offers the same assistance as the DOC’s broader IBP program, but with a scope of five countries.

The 2015 World of Asphalt IBP Select program will target Argentina, China, Germany, Poland, and the United Kingdom. The selection is based on DOC outreach and show management research.

Under IPB and IBP Select, the U.S. government assists show promotion through its in-country embassies and consulates and recruits official trade delegations to attend. IPB and IBP Select also provide exhibitors with practical hands-on guidance such as export counseling, market analysis and matchmaking services.

World of Asphalt 2015 will operate an International Trade Center at the show, with DOC and show staff, to advance interaction between show exhibitors and international visitors.

“World of Asphalt already attracts an audience from around the world, but with this DOC assistance we extend our reach to more potential customers; they can see what our exhibitors and industry have to offer,” stated World of Asphalt 2015 Chair Rick Moore, chairman, Lehman-Roberts Company.

“More global participation in the show adds more value, with the opportunity to talk with fellow professionals from North America and overseas, to gain a broader perspective on the industry issues and challenges we face,” he added.

For more information on attending or exhibiting at World of Asphalt, visit the show websitewww.worldofasphalt.com.