Hyundai Joins the Snow Ice Management Association (SIMA) Symposium

NORCROSS, Ga. (June 2018) – Hyundai Construction Equipment Americas announces their new membership with SIMA, and will be participating in the upcoming Snow Ice Management Association (SIMA) Symposium that will take place in Cleveland, Ohio from June 26th-June 29th. SIMA will bring the top snow and ice equipment manufacturers and suppliers together to showcase the best products, technology, and services in the industry.

Hyundai will have a bold presence at the SIMA show with a HL940 wheel loader on display, equipped with a Metal Pless plow provided by our loyal dealer Chappell Tractor. Chappell has three locations operating in New Hampshire and work heavily in snow removal with Hyundai machines. “Plowing with a [Hyundai] wheel loader is as comfortable and intuitively easy to operate as driving a pick-up truck,” said Steve Desmarais, Chappell Tractor Customer.

Hyundai will also be joined by their other dealers Modern Group, Highway Equipment Company, RECO Equipment, and Martin Implement. “Our engagement with customers at SIMA demonstrates Hyundai’s targeted focus on customers working in demanding applications like snow removal. We work closely with our dealers and customers to identify opportunities together, to further improve our product and technologies and keep our customers running with no downtime.” Corey Rogers, Marketing Manager.